Eileen Pouch (Blue) Created by Women Artisans
The Product:
It is usually the accumulation of small habits that have a huge impact. Take this Eileen pouch, for example.
The design of this compact pouch may look simple at first glance. But if you take a closer look, you will see the dreams and aspirations of hundreds of underprivileged Hyderabadi women, woven into the Mangalagiri cotton pouch. Perfect for the artist in your home to keep their brushes and pencils in one place or for the traveller in you to safely pack your toiletries. This pouch by Kriti Kala is a musthave!
Product specifications:
Dimensions 25.4 cm X 12.7 cm
Contents Each pouch has a zip closure and four small pockets
Material Mangalagiri cotton and YKK zipper.
Colours Base colour blue (Four pieces of fabric are stitched together two shades of blue and two shades of red. Delicate hand embroidery adds to the aesthetics.)
The Artisans:
To provide for their families, women in urban slums often have to give up on their skills in designing, tailoring and art. Kriti Kala is empowering several such families in Hyderabad and providing them with a platform to showcase their artistic talents. The women are trained in hand embroidery as well as financial literacy and armed with an opportunity to uplift themselves.
These useful skills give them access to a social and occupational network. It enables them to develop a sustainable livelihood in a safe environment, improves their quality of life, and builds a sense of agency.
Your impact:
A purchase from Kriti Kala will help you create a twofold impact. With just one click, you are empowering the Hyderabadi slum dwellers to get a sustainable livelihood and earn a respectable income. Since each product by the organisation is made using upcycled, ecofriendly products, you are also adding a green mark in your home and reducing your carbon footprint.
Improving livelihoods, empowering women and reducing the pollution of the environment, by opting for these products, you are making a criticala (Kriti Kala) decision!
Why we like it!
The bright pouch is perfect for storing toiletries, makeup and stationery. The pockets on the inside keep your items separated, and the zipper closure ensures that nothing spills out. It is hard to imagine that a small pouch like this is helping several slumdwelling families, but that's what we at The Better India Shop lovethe impact that each product has on a larger scale.
Tanvi says:
As an avid traveller, I loved packing. Small things like toothbrush, toothpaste and lens case needed to be handy during train journeys. Keeping them in cloth pouches was the best way to go. Whether in the Himayalas or a jungle in Central India, my mornings began with carrying that compact pouch to the washbasin. These pouches by Kriti Kala are a valuable purchase for travellers, artists, students and anyone who likes to be organised.