{"product_id":"ajrakh-blue-clutch","title":"Naturally Dyed Blue Ajrakh Clutch","description":"\u003ch2\u003e\u003cstrong\u003eThe Product\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eTthis gorgeous Ajrakh clutch, hand blocked with red and yellow round motifs on blue fabric is the perfect way to add some ethnic splendour to any look. These gorgeous clutches look graceful and are extremely lightweight to carry. They can be carried inside handbags as wallets as well as separately as clutches.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSoft bound clutch with a hard bound flap.\u003c\/li\u003e\n\u003cli\u003eThe front of the clutch is made from Ajrakh and the back has a contrasting blue raw silk.\u003c\/li\u003e\n\u003cli\u003eIt has one spacious compartment for your mobile, cash, wallet and a small zip inside to carry your cards.\u003c\/li\u003e\n\u003cli\u003eThe clutch is secured by a zip on top and it has a magnetic snap.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eProduct Specifications\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eProduct description: Naturally Dyed Blue Ajrakh Clutch\u003c\/p\u003e\u003cp\u003ePackage contains: 1 Naturally Dyed Blue Ajrakh Clutch\u003c\/p\u003e\u003cp\u003eMaterial: Ajrakh Cotton and Raw Silk\u003c\/p\u003e\u003cp\u003eColour: Blue, Mustard, Red\u003c\/p\u003e\u003cp\u003eDimensions (cms): 27 x 14 x 1\u003c\/p\u003e\u003cp\u003eWeight: 200g\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eWhat is Ajrakh?\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eAjrakh is a unique form of blockprinting that originated in the Sindh region and occupied an important place in Sindhi customs and culture. Today, this centureis old craft continues to be practised in the Indian states of Rajasthan and Gujarat, especially by the nomadic communities of Kutch.  Ajrakh artists create patterns using complex geometry. The resulting designs are intricate tesellations in indigo, madder, black, and white across lengths of cloth. The shapes and motifs of Ajrakh echo Islamic architectural forms found in the intricate jali windows and trefoil arches still visible in the structures of the Mughal period.\u003c\/p\u003e\u003cp\u003eThis level of geometric precision comes from woodblock printing in which prints are transferred from geometric shapes etched on the wooden blocks by pressing them hard on the fabric. This technique goes far back and is beleived to have been first used in ancient China before it was adopted by the people of the Indus Valley. It is interesting to note that Ajrakh artisans continue to use this ageold technique today to produce an ajrakh. All Ajrakh textile is made with natural dyes including both vegetable and mineral dyes. Indigo is a key colourant used in Ajrakh but pomegranate seeds, gum, flour of Kachika and Dhavadi and alizarine are other materials used to derive the rich crimson, mustard, black and white hues of the fabric.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eYour Impact\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eThis clutch belongs to The Upcycle Project, born out of Chanchal's process of excellence where every piece of fabric is used. This collection has been put together using the fabric left over from their various other collections. Sustainability is not a choice for us. It is built into our DNA, say the founders of Chanchal and, by supporting this brand, you are making an ecofriendly choice to support fabric upcycling a process that keeps thousands of tons of textile waste out of landfills everyday.\u003c\/p\u003e\u003cp\u003eWhat's more, the fabrics are sourced directly from weaving houses and cooperatives and every bag is handcrafted using traditional techniques. This means that with every bag you buy, you're encouraging Indian crafts and helping provide our artisans a sustainable livelihood.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eWhy we like it\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eThis ethnic clutch is truly one of a kind since it is handcrafted and carries the signatures of the artistic process. It is roomy enough to carry all your daily essentials and it transitions easily from a casual day out to a more evening occasion, pairing equally well with an Indian ensemble as with Western outfits. \u003c\/p\u003e\u003cblockquote\u003e\n\u003ch2\u003e\u003cem\u003e\u003cstrong\u003eSakshi says\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eAs someone who's always on the lookout for traditional, handmade accessories featuring Indian textile, this clutch is a fantastic find! The sizing provides lots of room to carry stuff like keys, phones, cosmetics and wallet. It's also a great option as a gift for a friend or sister.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Chanchal","offers":[{"title":"Default Title","offer_id":22976921043029,"sku":"","price":840.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0096\/4427\/7845\/products\/Ajrakh_Blue_Clutch_product_1_1555908489125.jpg?v=1571718463","url":"https:\/\/tbistage.myshopify.com\/products\/ajrakh-blue-clutch","provider":"tbistage","version":"1.0","type":"link"}