{"product_id":"flower-kalamkari-clutch","title":"Naturally Dyed Floral Kalamkari Clutch","description":"\u003ch2\u003e\u003cstrong\u003eThe Product\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eThis gorgeous clutch features hand blocked floral Kalamkari patterns in blue, mustard and red on cream fabric. It is the perfect way to add some ethnic splendour to any look. These gorgeous clutches look graceful and are extremely lightweight to carry. It is a soft clutch with a hard bound flap. It has one spacious compartment for your cash, wallet and mobile and a small zip inside for your cards. The clutch is secured by a zip on top.The bag can be carried inside handbags as wallets as well as separately as clutches.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProduct Specifications\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eProduct description: Naturally Dyed Floral Kalamkari Clutch\u003c\/p\u003e\u003cp\u003ePackage contains: 1 Naturally Dyed Floral Kalamkari Clutch\u003c\/p\u003e\u003cp\u003eMaterial: Cotton Kalamkari and Raw Silk\u003c\/p\u003e\u003cp\u003eColour: Yellow, Mustard, Blue, Red, Black and Cream\u003c\/p\u003e\u003cp\u003eDimensions (cms): 27 x 14 x 2.5\u003c\/p\u003e\u003cp\u003eWeight: 110g\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eThe Kalamkari Process\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eKalamkari is an ancient style of hand painting done on cotton or silk fabric with a pointed bamboo stick using natural dyes. The word Kalamkari derives from kalam or pen and kari which refers to craftsmanship. It is the speciality of Andhra Pradesh and Telanagana whose artisans use freehand drawing of the subject and fill in the colours of the patterns which include flowers, peacocks, paisleys and divine characters of the Hindu epics, Mahabharata and Ramayana. To create the designs, artists use a bamboo stick pointed at one end with a bundle of fine hair attached to the pointed end to serve as the nib. This pen is soaked in a mixture of fermented jaggery and water before it is used to apply colours. Kalamkari art primarily uses earthy colours like indigo, mustard, rust, black and green all derived from natural sources like jaggery, iron, pomegranate peels, madder and indigo.\u003c\/p\u003e\u003cp\u003eThis art involves 23 painstaking steps of dyeing, bleaching, hand painting, block printing, starching and cleaning, taking each artisans several weeks of work before the final product is ready.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eYour Impact\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eThis clutch belongs to The Upcycle Project, born out of Chanchal's process of excellence where every piece of fabric is used. This collection has been put together using the fabric left over from their various other collections. Sustainability is not a choice for us. It is built into our DNA, say the founders of Chanchal and, by supporting this brand, you are making an ecofriendly choice to support fabric upcycling a process that keeps thousands of tons of textile waste out of landfills everyday.\u003c\/p\u003e\u003cp\u003eWhat's more, the fabrics are sourced directly from weaving houses and cooperatives and every bag is handcrafted using traditional techniques. This means that with every bag you buy, you're encouraging Indian crafts and helping provide our artisans a sustainable livelihood.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eWhy we like it\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eThis ethnic clutch is truly one of a kind since it is handcrafted and carries the signatures of the artistic process. It is roomy enough to carry all your daily essentials and it transitions easily from a casual day out to a more evening occasion, pairing equally well with an Indian ensemble as with Western outfits. \u003c\/p\u003e\u003cblockquote\u003e\n\u003ch2\u003e\u003cem\u003e\u003cstrong\u003eSakshi says\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eAs someone who's always on the lookout for traditional, handmade accessories featuring Indian textile, this clutch is a fantastic find! The sizing provides lots of room to carry stuff like keys, phones, cosmetics and wallet. It's also a great option as a gift for a friend or sister.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Chanchal","offers":[{"title":"Default Title","offer_id":22976920977493,"sku":"6000086","price":840.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0096\/4427\/7845\/products\/Flower_Kalamkari_Clutch_product_1_1555908895487.jpg?v=1571718463","url":"https:\/\/tbistage.myshopify.com\/products\/flower-kalamkari-clutch","provider":"tbistage","version":"1.0","type":"link"}